Acts 2

Rules for online adverts

  1. If it’s not in the game, don’t show it on the adverts. Don’t show me scenes and characters that don’t actually exist in your game.
  2. Don’t show me pictures of people giving up their day job and playing this game or using this app as a source of income, unless that is actually possible.
  3. Don’t tell me that there is no need to pay money into your game / app, if that is not true.
  4. Don’t promise me a signup bonus unless you actually intend to give it to me, whether that’s cash or points.
  5. Don’t tell me that your game has no adverts, unless that is true.
  6. Adverts to be no longer than 60 seconds, and no compulsory additional screens after the adverts. Once the 60 seconds is over, that’s it! No more.